As of late, as per various logical and innovative media news, statistical surveying organization IDC discharged the primary quarter of the worldwide cell phone showcase insights report. In general, IDC, a statistical surveying firm, revealed that worldwide cell phone shipments in the main quarter of 2019 were 3108 million, down 6.6% from 332.7 million in the principal quarter of 2018. Along these lines, despite the fact that the period of 5G cell phones has arrived, most clients still keep up a cautious disposition. On this premise, the worldwide cell phone advertise all in all shipments, yet in addition kept up a descending pattern. Consequently, the challenge among cell phone makers, for example, Samsung, Huawei, Apple, Millet, vivo and OPPO has turned out to be progressively extreme in light of the decrease in general market deals.
In particular, in the worldwide cell phone market of Q1 in 2019, Samsung won the primary spot most assuredly. In the quarter, Samsung’s general shipment of cell phones achieved 71.9 million units, with a piece of the overall industry of 23.1%. For Samsung, a cell phone maker, the motivation behind why Samsung has been driving the worldwide cell phone advertise for quite a while is that Samsung positions first in numerous cell phone showcases on the planet. For instance, in India, Samsung is seeking the primary spot in cell phone advertise with Millet. Then again, Samsung’s own model is progressively far reaching. In the principal quarter of 2019, Samsung discharged the S10 arrangement, which is situated in the leader cell phone showcase. Moreover, Samsung likewise refreshed the An and J arrangement models to cover more cell phone clients. After Samsung, Huawei positioned second, with worldwide cell phone deals achieving 59.1 million units in the main quarter of 2019 and piece of the pie achieving 19%, or almost a fifth of the piece of the overall industry.
For Huawei mobile phones, mobile phone shipments exceeded 59 million units in the first quarter of 2019, which has exceeded the overall sales of many smartphone manufacturers for a whole year. For Huawei mobile phone, the reason why it can achieve such high sales results in the first quarter of 2019 is inseparable from the release of many new models. In the first quarter of 2019, Huawei Hehong released a number of models, such as Glorious Play 8A and Huawei Noa 4e, together with some models released in the second half of last year, such as Huawei Mate 20 series, which helped Huawei get 59.1 million sales. Compared with the first quarter of 2018, Huawei mobile phone sales increased by more than 50%. After Huawei, Apple ranked third, with Q1’s global sales of 36.4 million units in 2019, and its market share dropped to 11.7%.
In my opinion,whole year of 2019, it will be exceptionally hard for Apple to surpass China. After Apple, millet positioned fourth, with offers of 25 million units and piece of the overall industry of 8.0%. For Lei Jun’s millet cell phone, in the principal quarter of 2019, Red Rice Note 7, Millet 9 arrangement and different models were discharged. After millet, vivo and OPPO pursued, with offers of 23.2 million and 23.1 million separately in the main quarter of 2019 for the two cell phone makers, that is, there is just a little hole. Therefore, in the worldwide cell phone advertise, millet, vivo, OPPO, the three cell phone makers are in a class, their rankings in the following couple of quarters may change.
Xiaomi was founded in 2010 by Lei Jun, and released its first smartphone in 2011, and since then Xiaomi has become the 8th largest smartphone manufacturer in the world. Xiaomi’s flagship brands are the Redmi and Mi series, which have grown significantly in popularity. Xiaomi has been able to create brand value owing to its focus on continuous innovation in technology. It also has been able to gain large market share due to its extensive advertising and marketing strategies especially in India and China to boost its sales of smartphones. With a consistent growth, Xiaomi is competing with the top global mobile brands in the world. In March 2018 Xiaomi launched Mi MIX 2S. Xiaomi’s MIUI 9 has in-built feature that allows users to do advanced customization. The company has been able to mark its presence in markets of India, China, Brazil, Singapore, Turkey, and Asian nation with its exclusive Mi and Redmi Series mobile phones. Xiaomi shipments of smartphones were around 90 million in 2017 and have able to create a big presence in the top 10 smartphone companies in the world and are known as the Apple of China. Xiaomi had a market share of 15.5% in 2017. Xiaomi is 6th in the list of top mobile brands 2018.
Begun in 2009, this is the quickest developing cell phone organization on the planet having a solid worldwide impression with its wide portable range. Vivo had as of late created Android-based programming framework known as Funtouch. Vivo entered the top cell phone marks inside the half quarter of 2017 with an overall piece of the overall industry of 10.7%. A portion of the premium cell phones of Vivo are X arrangement, V arrangement as the center estimated telephones and the Y arrangement as the low-end cell phones. In 2018 Vivo discharged selective cell phones X20 UD, the world’s starter cell phone with a unique mark scanner that used the “ClearID” innovation. Big name supports, sponsorships have pushed the brand vale of Vivo. Vivo as of late propelled V9 versatile arrangement that is like Apple’s iPhone X with its score show. Vivo is the principal Android organization to dispatch cell phones that highlights a score show like Apple’s iPhone X that has a full view show with an indent on top. Vivi is fifth in the rundown of top versatile brands 2018.
The Oppo company, which was formed in 2011, is headquartered in China and has a strong global presence with its mobile devices and accessories. Oppo has produced a wide range of smartphones ranging from the low segment to targeting the affluent customer segments. Some of the most prominent phones brands by Oppo are Find 5, Find 7, N1, N3 etc. Oppo’s A77 model was launched in 2017. Oppo has managed to create a strong brand presence despite being a late entrant in the smartphone market. However, aggressive marketing and branding along with good product quality has enabled Oppo to be among the top mobile brands globally. Oppo in 2017 became the official sponsor of the cricket team for India, which gave the brand massive credibility as well presence. More over, the company in India engaged with Bollywood celebrities who became the face of the brand. Apart from this, a strong distribution network covering more than 200,000 retailers has enabled the brand to have a strong reach within India itself. Oppo is 4th in the list of top mobile brands 2018.