SanDisk is the world’s largest supplier of flash data storage cards. Born in Palo Alto, California, in 1988, the company was founded in 1988 by Dr. Harari Eli, an international authority in the field of non-volatile storage technology. In November 1995, SanDisk became a publicly listed company with a Nasdaq stock code of SNDK. In 2004, the company’s revenue reached $1.8 billion. At present, the company has more than 5,000 employees worldwide. The company is headquartered in Milpitas, California, USA. SanDisk’s products are currently being sold through more than 260,000 retail stores worldwide.
SanDisk’s Asia-Pacific headquarters is located in Hong Kong. SanDisk also has sales offices in Shanghai, Taipei and Seoul and sells its products through OEM channels and through a network of distributors and retailers in many Asian countries and regions, including China, Taiwan, Korea, Singapore, Thailand and the Philippines.
At the end of 2006, SanDisk set up its first manufacturing plant in Shanghai, China. It uses the most advanced manufacturing technology to produce the top products in the industry. Flash card products for various electronic systems are designed, developed, manufactured and marketed by flash. Flash cards allow data to be stored in a compact, portable format. SanDisk’s flash card products help promote the mass market sales of digital cameras, multimedia mobile phones, USB flash drives and other digital consumer devices. The company has more than 4,900 patents in the United States and other countries, and has licensed its technology to a number of companies.
Flash is the only company that has the right to manufacture and sell all major flash card formats, including CompactFlash < (CF), SD, microSD, Smart Media, MultiMedia Card (MMC), Memory Stick PRO and other Memory Stick products, as well as xD-Picture Card and USB flash drives. Most of the company’s revenue from flash card products comes from sales to retailers, and the rest comes from sales to OEM manufacturers.
The company focuses on three digital consumer markets: digital cameras and other consumer electronics, full-featured mobile phones and USB flash drives. SanDisk is a leader in flash card production and sales, with about a third of the world’s market share. Semico Research reports that the global flash card market generated $3.3 billion in revenue in 2003 and is expected to grow to $12 billion by 2006. SanDisk’s strategy is to identify the mass consumer market for flash products and to produce a large number of flash cards in all major formats for the target market, so that SanDisk can provide one-stop purchasing services for its retail and OEM users. SanDisk earned $1.8 billion in fiscal year 2004, up from $1.1 billion in 2003. Net profit in 2004 was $267 million.
It also includes USB flash drive drives (Cruzer #product line), SanDisk Ultra #II and SanDisk Extreme? Series cards for senior and professional photographers, PC cards and card readers. The storage capacity of SanDisk card ranges from 32MB to 32GB.
Flash disk provides a fast and convenient way to backup, share, carry and transfer files. These flash drives provide ample space for photos, videos, music and other personal files. With its compact and exquisite design and huge storage space, Flash USB flash disk can meet the need to carry files anytime and anywhere.
It also includes Sansa. Sansa, the second most popular MP3 player in the United States, as its brand of MP3 music and video players. Sansa MP3 features an expandable flash card slot, which indicates the trend of the development of records from black-tape, tape, CD, flash card, with smaller size and more humanization.