Warm hints: The word in this article is about 1243 and reading time is about 12 minutes. Guidance: Huawei mobile phone shipments this year or 250 million units, next year will surpass Samsung to become the world's first.
August 17, according to the latest news from the industry chain, Huawei mobile phone shipments may reach 250 million units this year. If the Mite 30 series released in the second half of the year is popular with more users, the overall shipment may exceed 260 million units. Although external factors are changing this year, Huawei’s mobile phone business has not been greatly affected. We are the second largest mobile phone manufacturer in the world.
The news from the industry chain points out that Huawei (including Glory) mobile phones are expanding the Latin American and Indian markets in addition to stabilizing the existing market share. These two markets may become a growth point of their shipments this year. It is expected that the overall shipment will exceed 250 million units, basically completing the proposal put forward by Yu Chengdong at the beginning of the year. Goals. For the Indian smartphone market, Huawei’s main focus will be on mobile phones. Glory will also launch a series of high cost-effective mobile phones around the market, while Huawei’s free brand will focus on high-end prices. At present, in the Indian market, millet shares are the first, followed by Samsung, OPPO, vivo and realme, so Huawei has to compete for this market. Another booming market is Latin America, where Huawei sold more than 60 million smartphones in the fourth quarter of last year and achieved a leap-forward growth of 37.6%. In order to continue to hit the leading Samsung in this market, Huawei has prepared new plans, such as building a factory in Brazil to further open the smartphone market here, which is already the fourth largest smartphone market in the world. Closing the Gap with Samsung, Steadily Super Apple this year.
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A recent report by IDC, a research institute, showed that Samsung’s global shipments of mobile phones reached 75.5 million in the second quarter of this year, up 5.5% from 71.5 million in the same period last year; its share in the overall market was 22.7%, up from 21.0% in the same period last year, while Huawei’s global smartphone shipments in the second quarter were 58.7 million. Ministry, compared with 54.2 million units in the same period last year, increased by 8.3%; its share in the overall market was 17.6%, higher than 15.9% in the same period last year. In terms of actual shipments, Huawei is narrowing the gap between Samsung and Samsung. In response, IDC reported that this year’s shipments of Samsung smartphones may be less than 300 million. Although Huawei can’t surpass them, it can narrow the gap between the two to less than 30-50 million, and if Huawei can continue to be so strong. With the growth trend, they will surpass Samsung as the world’s largest smartphone manufacturer by 2020. For Apple, the gap between them and Huawei is widening, with shipments of 33.8 million units in the second quarter of this year, down 18.2% from 41.3 million units in the same period last year, and 10.1% in the overall market, down from 12.1% in the same period last year. Because the new iPhone is not upgraded this year, it may not be able to arouse users’enthusiasm for switching, so the gap between the new iPhone and Huawei will become wider and wider. There will be no suspense that Huawei will be the second largest company in the world this year. China’s smartphone market report for the second quarter of 2019 by Kantar, a high-end research institute that strives for more than 50% of the domestic market share, shows that Huawei’s mobile phone market share has reached 46.1% in the domestic market, accounting for the glory of sub-brands, almost half of the country’s status, but Huawei continues to work hard. Force, because their goal is to increase this share to 50%. At present, Huawei’s overall shipment of mobile phones has surpassed Apple’s ranking as the second largest in the world, but in the high-end market, there is still a big gap between them and the iPhone, so it is necessary to continue to add code to the high-end market. Previous statistics show that in the first quarter of this year, Huawei has become the absolute king of the smartphone market in China, with a price range of $600-800 (about 4,100-5,500 yuan). Its market share has reached 48%, far exceeding Apple’s 37%, and the gap between the two is widening. Over the $800 range, however, Apple is still far ahead, with a market share of 74%, but Huawei is catching up. Its share has risen from 2% in the first quarter of 2018 to 14% now (the first quarter of 2019). This is made up of Mate 20 Pro 256 GB, Mate 20 RS Porsche Design and Mate 20 Pro 256 GB. Type-driven. 5G technology “empowers” Huawei mobile phones and becomes a new starting point for growth. According to the industry chain, Huawei’s goal in 2020 is to deliver more than 100 million 5G mobile phones. This goal seems ambitious, but it may not be too difficult for them to achieve it. As the core player of 5G technology, Huawei is currently one of the few manufacturers in the whole industry that can provide end-to-end products. Specifically, on 5G mobile phones, they have self-developed 5G baseband. Therefore, in terms of the number and speed of new product planning, Huawei has a much greater advantage than Android mobile phone manufacturers and Apple with Qualcomm solution. 2019 is the first year of 5G commerce. For domestic mobile phone manufacturers, the preconceived strategy is certainly very effective. Industry analysts say that Huawei is ahead of its competitors in launching 5G mobile phones on a large scale, which shows its strength and wisdom. In the future, more 5G mobile phones will appear. No one will let go of the 5G cake. This is a major battlefield full of smoke, and Huawei is undoubtedly the strongest competitor relying on powerful 5G technology. Industry chain sources also pointed out that because 5G baseband technology is more advanced, Huawei is more bold in the layout of 5G mobile phones, which will become a strong motivation for them to improve the overall mobile phone shipment next year. Besides Huawei’s own brand, the glory is also planning a number of 5G mobile phones, two brands are advancing at the same time, and the effect is also good. It will be more significant. Huawei’s half-year results recently showed that in the first half of this year, Huawei shipped 118 million mobile phones, an increase of 24% over the same period last year. Mr. Yu said growth would be faster without sanctions. According to the original plan, shipments from the second quarter to the fourth quarter of this year are expected to be 70 million, 80 million and 90 million, and 310 million units can be achieved this year. Now affected by external factors, this year’s shipment may be about 250 million units. In this regard, Yu Chengdong frankly said that Huawei mobile phones are addressing the external adverse factors. At present, the results are good. It is expected that next year’s total shipments will surpass Samsung and become the first in the world.