Apple ranks third in the mobile market, so who is the top? On February 1, canalys, a British research company, released its ranking of global smartphone shipments in 2019. According to the list, global smartphone shipments in 2019 were 1.37 billion, down 2% from 2018. Huawei’s shipments are up 17% from the same period last year. , beat apple to get the second place.
The war ended with US sanctions against Huawei, which caused Huawei’s mobile phones to suffer losses in overseas markets. Samsung has achieved good results with its price performance and hard work. Huawei has been trying to break into the domestic market, which has rapidly developed into the largest black horse on the list. Huawei easily surpassed apple to become the second largest mobile phone brand in the world.
Apple ranked third with shipments of 198 million and market share of 14.5%, down 7% from the same period last year. The reason for Apple’s decline in shipments is simple: the 2018 iPhone XS is not innovative enough, the price is too high, and consumers can’t buy it. But the good news is that the relatively cheap iPhone 11 is hugely popular, giving apple a lead in 2020.
Xiaomi ranked fourth with 125 million mobile phones, with a market share of 9.2%, up 4% year on year. Oppo shipped 120 million mobile phones, with a market share of 8.8%, up 4% year on year. As Huawei went further into the domestic market, Xiaomi and oppo fell by 21% and 17%, respectively. Fortunately, the two manufacturers have achieved good results in the international market, with only an overall shipment growth of 4% year-on-year.
Shipments of other brands were 384 million, with a market share of 28.1%, down 13% from the same period last year. Only iPhone and other small manufacturers have seen their shipments decline, and all other brands have grown to varying degrees. The domestic market is even worse, with other manufacturers down 36% year-on-year. The mainstream is becoming more and more powerful, and the non mainstream is becoming more and more difficult.